MERRELL URBAN HIKE

Sponsored project with Merrell to develop an “Urban Hike” Concept, an area Merrell feels they have a strong opportunity to grow. I was able to work closely with senior Merrell designers & experience the Merrell design space in Rockford, MI to get feedback and insights into important attributes of performance hiking footwear.

Spring 2018

Completed at College for Creative Studies. Detroit, MI